Toronto, Canada – At a grocery store in downtown Toronto, small red maple leaves dot the aisles, appearing beside the prices of products. They’re easy to miss, but shoppers like Mateus Gujrel are on the lookout. They’re a quick sign that something is Canadian-made, an increasingly important factor for consumers like Gujrel amid a ballooning trade war with the United States. Gujrel, a software developer, is part of a surge of nationalism under way in Canada. Since US President Donald Trump returned to office last year, relations between the two countries have grown strained amid waves of US tariffs. The tensions have made Gujrel “way more conscious” about buying locally sourced products, he said.
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