Key Points Over the last 15 years, Apple reduced its share count by 43.2% under CEO Tim Cook. Apple could make more aggressive investments in expanding its hardware ecosystem under new CEO John Ternus. Nvidia is committed to returning half of its free cash flow to shareholders through buybacks and dividends. 10 stocks we like better than Apple › Over his 15-year tenure as CEO, Tim Cook grew Apple (NASDAQ: AAPL) from a market cap of around $350 billion to well over $4 trillion. The strategy was fairly straightforward.
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