Google Bought YouTube for $1.65 Billion in 2006. The Streaming Platform Is Now the Main Driver of a Roughly $93 Billion Business at Alphabet.

Key Points Not only has YouTube's reach and revenue grown exponentially since Google bought it, but it has also become a leader in the entire content industry. The world is moving toward short-form content, which YouTube has excelled in for decades. YouTube generates revenues from sources beyond advertising. 10 stocks we like better than Alphabet › Most investors prefer companies to avoid making major acquisitions. Such deals are time-consuming, can destroy equity in the near term, and don't always end up being accretive enough to earnings to justify the upfront costs and the resources spent to integrate a new business into the buyer's ecosystem.