Novo Nordisk enters next chapter to bring better health to more people, supported by ‘Novo’ rebrand and updated corporate culture

Novo Nordisk A/S Bagsværd, Denmark, 14 September 2026 – Novo Nordisk marked the beginning of its next chapter today by unveiling a rebrand centred on 'Lasting Health Starts Now', and the single 'Novo' name, and by updating its culture with 'The Novo Way' that will enable the company to move ahead with greater focus, speed and impact. Together, the rebrand and 'The Novo Way' are part of how the company will deliver on its business objectives and its ambition to bring better health to many more people. "People have always been at the centre of Novo's science. We have transformed major areas of healthcare, such as obesity and diabetes, by bringing innovation to conditions that affect millions of lives.