Novo Nordisk Unveils 'Novo' Name And 'The Novo Way' Culture

(RTTNews) - Novo Nordisk A/S (NVO, NOVO-B.CO), a healthcare company, on Monday announced a rebrand centred on "Lasting Health Starts Now" and the use of "Novo" as its day-to-day name. The company said the rebrand aims to strengthen its global recognition and connect more closely with patients, consumers, partners and other stakeholders. Novo Nordisk A/S will remain the company's legal global name. The company said that its updated visual identity will retain the Apis bull logo while giving it a more contemporary look. The company also introduced "The Novo Way," a new corporate culture built around customer obsession, competitiveness, clarity, and care and integrity.