Novo Nordisk Adopts Novo as Everyday Operating Name and Introduces New Cultural Framework

Researcher looking through microscope ©Adobe Stock Images Novo Nordisk (NYSE:NVO) announced a corporate rebranding initiative under which it will use "Novo" as its everyday operating name while retaining Novo Nordisk A/S as its legal global company name. The pharmaceutical company also introduced a new tagline, "Lasting Health Starts Now," alongside a cultural framework called "The Novo Way." The updated visual identity will retain the company's Apis bull logo while incorporating a revised design. Novo said the changes are intended to provide a more consistent identity across its medicines, partnerships and communications with stakeholders.