The Green Owl Is Ending Duolingo's Own Cash Cow. Here's Why That's Good News For Users and Investors.

Key Points Duolingo CEO Luis von Ahn said in early September that sunsetting Max is an option. It's already happening, and new subscribers don't see Max as an option anymore. The AI-powered video call feature now costs Duolingo about a penny per call, down from roughly 30 cents. 10 stocks we like better than Duolingo › Duolingo (NASDAQ: DUOL) is doing something unexpected. The company appears to be ending its ultra-premium Max tier. Premium subscriptions are far more lucrative than free user accounts with ad-supported services. The double-priced Max subscription tier has been a core business focus since its introduction in 2023. So why is it going away already? Missed Nvidia in 2009? This Rare Signal Is Flashing Again.