In this episode of Motley Fool Hidden Gems Investing , Motley Fool contributor Rachel Warren talks with Rob Snyder -- Harvard Innovation Labs fellow, serial start-up founder, and author of The Power of Pull -- about: Why customers almost never buy things because they were convinced to. What this consumer behavior means for how you evaluate a publicly traded company's growth story. How the AI boom is exposing which software businesses have genuine demand and which ones are papering it over with an ever-growing sales and marketing budget. The one financial metric he trusts above all others. The surprisingly mundane AI use cases he's most excited about. To catch full episodes of all The Motley Fool's free podcasts, check out our podcast center .
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