Pinterest, Inc. PINS is benefiting from improving advertiser demand as AI integration strengthens its advertising platform. Pinterest Performance+ automates several aspects of campaign management, including targeting, bidding, budgeting and creative optimization. Advertisers using Performance+ are generating better returns on ad spend. Pinterest is also broadening Performance+ with new capabilities. Its Smart Assembly feature allows advertisers without product catalogs to upload multiple images, after which Pinterest automatically selects and serves creative suited to individual impressions.
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