Veytics Intelligence
2026-09-16 · Politico

Why ministers paid £2m to influencers

Sam Coates and Anne McElvoy look at how political communication has changed – from Keir Starmer’s government paying influencers to promote its message, to Andy Burnham putting himself front and centre of the social media operation. Elsewhere, former Number 10 chief of staff Morgan McSweeny is launching a new thinktank designed to shape Downing Street thinking, but with less scrutiny. Plus, with energy bills forecast to rocket to near £450 in January, how worried is the government, and what can it do to help families?

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