Key Points Coca-Cola and Altria are Dividend kings, with 64 and 57 years of consecutive increases, respectively. Coca-Cola relies on bottling partners for its global distribution, allowing it to operate asset-light. Altria has been able to offset declining cigarette volume with higher prices. 10 stocks we like better than Coca-Cola › Ideally, anytime you're investing in a stock, you're doing so with a long-term mindset. Famed investor Warren Buffett once said, "If you aren't thinking about owning a stock for 10 years, don't even think about owning it for 10 minutes," and that's the mindset I try to keep. Admittedly, this is often easier said than done, but it should be the goal nonetheless.
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