Cryptocurrency exchange Binance is taking on the world of traditional finance as it seeks to increase its appeal to customers. Binance is opening its Capital Connect platform to wealthy individuals for the first time, allowing them to compare and invest in professional strategies through a platform previously limited to institutional investors. Users will now be eligible if they meet financial requirements, including holding at least $1 million in assets. Individual investors "want access to Capital Connect," Catherine Chen, head of Binance VIP and institutional, told CNBC. "This is really us answering their demand.
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