Key Points Preorders for Apple's new iPhone 18 Pro and iPhone 18 Pro Max are "lukewarm," according to an analyst. Apple began taking pre-orders on Saturday, with the phones going on sale at the end of this week. The foldable Duo, priced at $2,000, won't be available until next month. 10 stocks we like better than Apple › Less than a week after Apple (NASDAQ:AAPL) held an event to publicly launch its first iPhone under CEO John Ternus -- and rolled out its first foldable phone, priced at $2,000 -- the early reviews are in, and they signal a potential problem for Apple and its new leader. The iPhone 18 Pro goes on sale Friday, but preorder data for the new phones "looks lukewarm," according to GF Securities analyst Jeff Pu.
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