Tropical Smoothie Cafe is getting a makeover as it prepares for its 'next 3,000' locations

Tropical Smoothie Cafe on Wednesday unveiled a new look as the restaurant chain prepares to continue its streak of rapid growth under Blackstone's ownership . "We are a company and a brand that has evolved significantly over the last few years and really over the last 10 years," CEO Max Wetzel told CNBC. "We're thinking about what our next 3,000 cafes look like, and so it's a perfect time for us to roll this out." The redesign comes as Tropical Smoothie prepares to introduce itself to more consumers, both in the U.S. and internationally. The chain, which also sells bowls and wraps, surpassed $1.6 billion in system sales over the 12 months ended in June.