Nike Is Down 79%. Is It Finally the Ultimate Dividend Stock to Buy and Never Sell?

Key Points The ongoing sell-off of its stock have pushed Nike's dividend yield up to roughly 4.5%. The company's direct-to-consumer sales push has had unintended consequences. Nike's big yield makes the stock worth considering for dividend investors. 10 stocks we like better than Nike › Nike 's (NYSE: NKE) key growth strategies over the past decade have been largely unsuccessful. In some cases, they've actually created significant setbacks for the business. As a result, the company's stock is down about 34% in the last 10 years -- and down about 79% from its valuation peak. On the other hand, big sell-offs and continued payout increases have pushed the stock's dividend yield up to roughly 4.5%.