Marketing platform Noise aims to connect brands with content creators at a much lower cost than hiring traditional influencers or running standard ad campaigns. That's because many creators on the Noise platform are everyday people—anyone can download the app, regardless of follower count — and Noise presents them with campaigns they can join and create content for on their platforms of choice (TikTok, Instagram, Facebook, YouTube). It then pays them per view rather than a flat fee. Brands, meanwhile, sign up to Noise to share their content brief requests and budget.
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