Google Dodges Ad Tech Breakup But Judge Orders Changes to Auction Rules and Appoint Antitrust Monitor — Tech Giant Plans to Appeal: Report

A federal judge has reportedly ordered Alphabet Inc.'s(NASDAQ:GOOG) (NASDAQ:GOOGL) Google to overhaul its online advertising technology practices and appoint an internal antitrust compliance monitor, while declining to force a breakup of its ad tech business. How Ad Practices Must Change In a 106-page decision, U.S. District Judge Leonie Brinkema in Alexandria, Virginia, found that Google must relax rules governing its online ad auctions, according to Reuters. The judge rejected the Department of Justice's push to force Google to sell its AdX exchange, ruling instead that opening AdX's real-time bidding data to competing publisher ad servers would restore "much-needed" competition.