NASCAR CEO Steve O’Donnell talks growth opportunities, possible international expansion

NASCAR CEO Steve O'Donnell said the company has seen "a lot of momentum" after a challenging few years, touting NASCAR's presence on multiple streaming platforms and the recently announced sequel to "Days of Thunder" as opportunities to raise the company's profile. The auto racing company CEO, in an interview with CNBC's Brian Sullivan, credited the company's growing popularity among a younger audience, in part, to its ability to connect with fans online. "The media partners are just the foundation of the sport [that] help us grow," he told CNBC. NASCAR content is available through streaming, cable and digital platforms across Fox , Comcast's NBC, Versant's USA Network, Warner Bros.