After working in healthcare technology for 30 years, including nearly two decades building Zocdoc, I've developed a habit. Every time a company announces it's going to "disrupt healthcare," I start a mental clock. How long until they discover healthcare does not yield to disruption playbooks? By this, I mean: building a system outside of the existing one, scaling it quickly, and forcing incumbents to adapt or disappear. Don't mistake me. Healthcare desperately needs fixing and people who are willing to take ambitious swings at improving it. I commend all fellow travelers working to improve healthcare. But nowhere is it more true that ideas are easy and execution is hard than in healthcare. Just look at the track record.
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