Snap Advances 3% as Specs Glasses Add Salesforce and NVIDIA Enterprise Tools; Meta Holds Steady

Quick Read Snap stock jumped 2% after repositioning its $2,195 Specs AR glasses as enterprise hardware with Salesforce Agentforce and NVIDIA AI integrations. Meta Platforms barely moved on the news, signaling investors see Snap's enterprise AR angle as adjacent to, not competing with, the Ray-Ban lineup. Snap stock remains down 28% year to date, and no financial terms were disclosed, meaning the rally prices a pivot pitch, not booked revenue. Read More: Avoid these 13 retirement mistakes before they derail your future (sponsor) Snap (NYSE:SNAP) is catching a bid Thursday morning after the company used a Los Angeles event to layer workplace software into its Specs augmented reality (AR) glasses. Snap stock is up 4% to $5.