Bob’s Discount Furniture Turns Social Content Into Sales with Season 2 of Hit Social Series "Till Decor Do Us Part"

Retailer takes creator-led approach with new couples, new homes, and new cities in viral video series Season 1 drove 152 million video views, nearly $9 million in sales MANCHESTER, Conn., September 17, 2026--(BUSINESS WIRE)--Bob's Discount Furniture, Inc. (NYSE: BOBS) ("Bob's" or the "Company"), one of the nation's fastest-growing furniture retailers, today announced the launch of Season 2 of "Till Decor Do Us Part," its industry-first social video series that follows real couples navigating differing design styles as they transform a room in their home. The new season premieres today across social media channels, including TikTok, Instagram, Facebook, and YouTube.