Hour Loop Falls 22% in Three Months: Should You Buy the Dip or Wait?

Hour Loop, Inc. HOUR shares have lost 21.5% in the past three months against the industry's 1.3% growth. It has also lagged the broader Zacks Retail-Wholesale sector's 3.9% decline and the S&P 500's 0.1% increase in the same time frame. Hour Loop faces challenges from heavy Amazon dependence, rising fulfillment costs, margin pressure, tighter liquidity, working-capital needs and inventory management risks.Zacks Investment Research Image Source: Zacks Investment Research What's Weighing on HOUR's Performance? Hour Loop's heavy reliance on Amazon remains a key business risk. Approximately 97% of revenues in the first half of 2026 were generated through or with Amazon, while Walmart and Hourloop.com remain negligible contributors.