The Kremlin is expanding its global media conglomerate to shape the global narrative for years to come. The Kremlin has been cultivating a network of foreign media outlets, content creators, and journalists by forming partnerships, conducting outreach, and fostering media education across the globe. The Kremlin is building access and placement within foreign media alongside a global cadre of Russia-trained journalists to disseminate its narratives across regions and for decades. The media conglomerate is a key infrastructure pillar of Russia’s cognitive warfare effort. Russia uses cognitive warfare to shape Western decision-making, preserve Russian President Vladimir Putin’s regime, and mask Russia’s weaknesses.
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