"A nickel ain't worth a dime anymore," said the late Yankee great, Yogi Berra, referring to persistent inflation. Fast forward 50 years, and the same might be said of fast food value menus. McDonald's announced this week that it is revising its U.S. value strategy after recording its slowest sales growth in more than a year. Management is preparing a near-term "bridge plan" built around temporary menu items, national digital promotions and personalized offers aimed at loyalty members.
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