After a rather quiet and unremarkable 2025, Rivian Automotive (NASDAQ: RIVN) investors have plenty to be excited about. The R2, the company's highly anticipated mass-market vehicle launch, continues to accelerate its production and deliveries. Rivian launched its R2 Performance variant just this spring and will begin shipping a lower-priced R2 Premium late this year before finally rolling out the R2 Standard version in the first half of 2027. The strategy will deliver higher-margin variants first, before the most affordable versions have a larger impact on total delivery volume -- it's a big year.
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