Meta (META)’s Stilla.ai Deal Could Turn Business Agent Into a New Monetization Engine

Meta Platforms, Inc. (NASDAQ:META) is taking another step toward monetizing artificial intelligence beyond its core advertising business. On September 9, the company acquired AI startup Stilla.ai. The acquisition will strengthen the company's agentic AI capabilities as it moves to capitalize on growing demand for AI agents that can handle business transactions. Plans are underway to integrate Stilla.ai's team and technology into Meta Business Agent, which already helps businesses interact with customers across various platforms. Stilla.ai's technology could help Meta's Business Agent enable more sophisticated interactions between customers and AI agents across its messaging platforms.