Key Points Apple's strategy doesn’t emphasize speed to market as much it prioritizes being better than the competition. Past earnings growth has been impressive, but the gains will decelerate given the company’s huge scale. At a price-to-earnings ratio of 38.1, shares are near their most expensive level in the last decade. 10 stocks we like better than Apple › Apple (NASDAQ: AAPL) has been a wonderful business for investors. Just ask Warren Buffett: Berkshire Hathaway , the conglomerate that he currently chairs, purchased its initial stake in the consumer tech company in the first quarter of 2016. Since the start of that year, shares have soared 1,160% (as of Sept. 16). The momentum hasn't let up. Apple recently traded just 2% off its peak.
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