T-Mobile and Verizon have been gaining momentum in attracting new internet customers; however, competition has just intensified with a new rival in the broadband market. In recent months, both companies have benefited from a growing trend of consumers switching from traditional internet services offered by cable operators to lower-priced fixed wireless and fiber internet offerings from wireless carriers. Amid this trend, T-Mobile reportedly added roughly 520,000 broadband customers in the second quarter of 2026, according to data from research and consulting firm Recon Analytics. Verizon gained about 348,000 internet customers during the quarter, its latest earnings report revealed.
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