Image from Pixabay The company sent a fortune back to its owners, but the stock itself went the other way. Who really won? Over five years, ad-tech platform TheTrade Desk (TTD) handed shareholders $2.5 billion in cash. That sum is equal to 38% of the company's current market value, or 5.7% of its value at the start of that window. The paradox for owners is that while the cash flowed out, the stock lost 81% of its value over those same five years. The stock now trades around $14 a share. This raises a sharp question for anyone holding on: what did that large payout actually buy, and was it a better deal than simply owning the market? The cash came from a high-margin toll on digital ads.
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