Veytics Intelligence
2026-09-21 · Yahoo

Can AT&T's New Technology Offerings With Dallas Cowboys Lift Shares?

AT&T Inc. T has extended its long-standing partnership with the Dallas Cowboys, continuing to provide the network infrastructure and technology that power fan experiences at AT&T Stadium. The agreement adds new connectivity, artificial intelligence (AI) and immersive technologies for the 2026 National Football League season. AT&T is rolling out several upgrades to make game-day experiences more connected and interactive. Its network infrastructure includes more than 261 miles of fiber and nearly 1,000 antennas, supporting stadium operations and connectivity demands for fans and staff. New features include AT&T Stadium Wayfinding, which provides no-download navigation from parking areas to individual seats through the Cowboys app and stadium kiosks.

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