Pinterest, Inc. PINS has introduced Visual Search Ads, a new performance advertising format designed to help brands reach consumers as they search, compare products and move closer to purchase decisions. The offering expands the company's visual discovery platform by connecting user intent with more direct advertising opportunities. Visual Search Ads will appear in Pinterest Search Results and Pin closeups, combining keyword relevance with visual discovery. With more than 80 billion monthly searches, mostly visual and more than half with commercial intent, the offering helps advertisers reach interested users and direct them to their websites.
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