Veytics Intelligence
2026-09-21 · CNBC

Investors discover their new favorite consumer AI play in Meta. Options volume is surging

Options traders are treating Meta like it's the next big thing for the consumer artificial intelligence trade. Trading volume was about 4.5 times the 30-day average in Meta options Monday, with almost $3.9 billion in total premium exchanged according to Cboe LiveVol and SpotGamma data. More than twice as many calls were likely bought versus puts, and seven of the top 10 trades were either bullish or neutral. Shares of the social media giant surged 12% Monday to within 7% of the stock's all-time high in August 2025, adding to what's now a 21-percent rally since the company unveiled details of its personal assistant Muse. The company also announced plans to develop a subsea cable, called Petal, to send data across the Atlantic ocean.

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