Non-Discretionary Retail Stocks Q2 Recap: Benchmarking Dollar General (NYSE:DG) As the craze of earnings season draws to a close, here's a look back at some of the most exciting (and some less so) results from Q2. Today, we are looking at non-discretionary retail stocks, starting with Dollar General (NYSE:DG). Food is non-discretionary because it's essential for life (maybe not those Oreos?), so consumers naturally need a place to buy it. Selling food is a notoriously tough business, however, as the costs of procuring and transporting oftentimes perishable products and operating stores fit to sell those products can be high. Competition is also fierce because the alternatives are numerous.
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