Meta Platforms (META) Moves 11.3% Higher: Will This Strength Last?

Meta Platforms META shares soared 11.3% in the last trading session to close at $741.25. The move was backed by solid volume with far more shares changing hands than in a normal session. This compares to the stock's 21.1% gain over the past four weeks. The optimism surrounding the stock can be attributed to strong advertising growth, with Family of Apps ad revenue rising 27% year over year in the second-quarter of 2026, driven by higher ad impressions and pricing. Further, AI-led improvements in ad performance and recommendations are supporting monetization, while Advantage+ reached more than $75 billion in annual revenue run rate in the second quarter of 2026, are supporting the company's growth outlook.