The TJX Companies, Inc. TJX is extending its customer reach through digital and social media. The company looks to keep its retail banners visible to shoppers and support repeat store visits. In the second quarter of fiscal 2027 earnings call, TJX said that for the fall and holiday seasons, it plans to use a mix of marketing channels, with a strong emphasis on digital and social media. Its campaigns are designed to reinforce the company's value positioning through entertaining content that connects with shoppers across a broad range of age and income groups. The scale of that digital activity is already substantial. In the first half of fiscal 2027, TJX recorded 1.1 billion video views across Facebook, Instagram, TikTok, Pinterest and YouTube.
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