TIME Turns to Kana's Agentic AI to Power the Next Era of Ad Sales and Campaign Delivery

A century-old media brand is using AI agents to compress proposal turnaround from days to hours and keep every campaign on pace, a blueprint for how legacy publishers compete in the AI era SAN FRANCISCO, September 22, 2026--(BUSINESS WIRE)--Kana, the agentic marketing platform founded by the team behind Krux (acquired by Salesforce) and Rapt (acquired by Microsoft), today announced that the global media brand TIME has deployed two of Kana's agentic marketing applications across its advertising and sales organizations. The rollout marks one of the most visible examples yet of a publisher rebuilding its commercial engine around autonomous AI agents rather than stapling AI onto existing workflows. "Modern publishing isn't just about content anymore.