This article first appeared on GuruFocus. Amazon (NASDAQ:AMZN) has blocked Meta Platforms' (NASDAQ:META) Muse AI agent from shopping on its retail site, escalating a broader fight over who controls the customer relationship as autonomous AI agents begin handling more online purchases. For investors, the dispute matters because third-party agents could eventually disrupt Amazon's lucrative advertising business by steering consumers directly to products while bypassing parts of its native storefront. Warning! GuruFocus has detected 5 Warning Sign with AMZN. Is AMZN fairly valued? Test your thesis with our free DCF calculator.
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