Meta doesn't need the best AI model — it has something better: you. While OpenAI and Anthropic compete on raw model performance, Meta's new agent wins on data. They know what you want to buy before you do, and now they can finally act on it, cutting out the middlemen and becoming the marketplace itself. Would you actually use an AI agent that knows you this well? Watch the full episode, In The Loop, on Youtube.

Meta doesn't need the best AI model — it has something better: you.While OpenAI and Anthropic compete on raw model performance, Meta's new agent wins on data. They know what you want to buy before you do, and now they can finally act on it, cutting out the middlemen and becoming the marketplace itself.Would you actually use an AI agent that knows you this well?Watch the full episode, In The Loop, on Youtube. Video Transcript 00:00 Speaker A The reason why Meta's agent is so good compared to Anthropic or Open AI's is no one has data that Meta has on you. 00:07 Speaker A Now, Meta lacked a frontier AI model, but they realized that they didn't actually need a frontier AI model. 00:11 Speaker A Guess what?