Key Points Meta dominates the smart glasses market, having sold roughly 7 million pairs in 2025. Snap's stock has declined by more than 90% over the past five years. 10 stocks we like better than Snap › The much-anticipated launch of Snap 's (NYSE: SNAP) Specs augmented reality (AR) glasses took place on Sept. 16. The glasses aren't cheap, costing $2,195, with a $200 deposit required to reserve a pair. The high-tech wearable was unveiled in June of this year. Not long after, Snap announced partnerships with a host of AI and tech leaders, including Nvidia , Amazon , and Salesforce , in the hopes that its Specs would find a place in real-world settings as well as the workplace. Missed AI’s "Act 1"? Act 2 Could Be 15x Bigger.
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