UK watchdog wants Google to offer broader search choices, including AI

[Name sign above the entrance of Google offices in London, UK.] Alena Kravchenko/iStock Editorial via Getty Images Britain’s competition regulator is considering [https://connect.cma.gov.uk/consultations/google-search-user-choice/supporting_documents/user-research-on-choice-screens-in-searchpdf-1] requiring Google (GOOG [https://seekingalpha.com/symbol/GOOG]) to make it easier for users to choose and switch between search services, including through Google’s Chrome browser, as part of efforts to promote competition in online search.