(RTTNews) - McDonald's Corp. (MCD), on Wednesday unveiled its McDonald's > NEXT strategy, targeting market-share gains, higher restaurant efficiency and wider operating margins through 2030. The company plans to provide approximately $8.5 billion in franchisee support through 2036. McDonald's aims to gain 1.5 percentage points of market share in both chicken and beverages by 2030 while maintaining its leadership in beef. The company expects its operating margin to reach the low-to-mid 50% range and free cash flow conversion to reach the mid-to-high 80% range by 2030. It also targets about 250 basis points of gross restaurant-level efficiency gains. McDonald's also expects unit expansion to contribute nearly 2.
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