Dollar General Corporation DG is placing a greater emphasis on its DG Media Network as part of its broader digital ecosystem. Management said the network is designed to improve on-site performance through better search, sponsored products and a stronger e-commerce experience while also capturing off-site advertising spend across social media, connected TV and video. The company is extending this reach into stores through initiatives such as its expanded in-store radio network, creating more links between digital engagement and the physical shopping experience. The opportunity is already meaningful. Management said the business had reached about $170 million in annual volume at the end of last year and expects it to grow meaningfully.
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