Key Points Ferrari boasts nearly unmatched pricing power and brand image in the global auto industry. Its margins dwarf those of its competitors and are similar to those of luxury businesses. BYD's vertical integration is impressive and gives the company many benefits amid the competition. 10 stocks we like better than BYD Company › Investors might not be able to find two automakers more different than Ferrari (NYSE: RACE) and Chinese electric vehicle (EV) juggernaut BYD (OTC: BYDDY) . The two contrast significantly: Ferrari focuses on ultra-luxury supercars in high-end niche markets, and BYD has made a name for itself by undercutting competitors globally through vertical integration.
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