(RTTNews) - Citigroup Inc's (C) U.S. Consumer Cards unit on Wednesday launched Citi Commerce Media, a new platform designed to help brands reach customers at key points in the purchase journey. Citi said the platform leverages insights from more than 70 million U.S. customers and 6.5 billion annual transactions across 700 spending categories. The company said the scale positions Citi Commerce Media to help advertisers identify emerging consumer intent while offering customers more personalized brand and offer discovery. The launch follows Citi's agreement to acquire Kard, a commerce media and rewards platform, which will expand capabilities and deepen engagement opportunities.
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