McDonald's Just Put $8.5 Billion Behind Its Next Big Comeback

This article first appeared on GuruFocus. McDonald's (MCD, Financials) is investing up to $8.5 billion in a new growth push to win back customers through enhancements to its restaurants, menu innovation and bettering its workers.The fast-food giant plans big investments throughout its restaurant system as it aims to make its locations more contemporary, efficient and friendly under its McDonald's >NEXT strategy.That spending also will help pay for new menu items as McDonald's tries to give customers additional incentive to visit its locations more often.The amount of the proposed investment puts execution under the spotlight for investors.