CHICAGO, IL — McDonald's (MCD) is making a long-term bet on artificial intelligence, hand-breaded chicken, and a return of 90s-style restaurants to regain customers who left for other chains, like Burger King. At its investor day in Chicago, the fast food giant unveiled a new set of ambitious goals and investments as part of its growth plan, following a rocky second quarter that resulted in 0.8% US same-store sales growth versus Burger King's whopping 8.5% growth. McDonald's said it plans to invest $8.5 billion through 2036 tosupport restaurant tech updates with rent relief and capital. It intends to deliver roughly $5 billion of that investment by 2030. Franchisees are encouraged to adopt the plan in phases.
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