McDonald’s Unveils 10-Year Growth Plan to Drive Market Share Gains and Efficiency. Should Investors Be Concerned About the $8.5 Billion Price Tag?

Key Points McDonald's plans to invest $8.5 billion in its restaurants over the next decade to improve growth and profitability. Burger King, fresh off its own turnaround, is taking market share from McDonald's. McDonald's expects a slight decline in third-quarter U.S. same-store sales, showing the urgency for the new plan. 10 stocks we like better than McDonald's › Burger King is resurgent, and McDonald's (NYSE:MCD) is feeling the heat. With shares of the Golden Arches near a four-year low, the fast-food giant introduced a bold new turnaround plan that management hopes will accelerate same-store sales growth and reestablish the company as the clear #1 in its industry. However, at first glance, investors didn't like what they saw.