Amazon Lets MCF Merchants Offer Prime Delivery On Their Own Sites At No Extra Cost

(RTTNews) - Amazon.com Inc. (AMZN) on Thursday said U.S. Multichannel Fulfillment (MCF) sellers can now offer fast, free Prime delivery on their own websites at no additional cost. Once a merchant adds Prime delivery to its website, the Prime badge appears on product pages, allowing shoppers to select Prime delivery at checkout. Amazon verifies membership and fulfills orders using merchant inventory, while merchants handle order confirmation and tracking. Merchants can activate the service through the Amazon MCF and Buy with Prime app for Shopify, with setup taking 70% less time on average than standalone Buy with Prime.