Meta Maps Out Muse Monetization Strategy: Tap With ETFs or Stock?

Meta META CEO Mark Zuckerberg outlined the company's plans to monetize its rapidly growing Muse AI agent during the Meta Connect conference on Sept. 23, 2026. "We believe that Muse will make you money," Zuckerberg told developers at the event. He said Meta plans to keep Muse free for a large number of tokens and eventually generate revenue by taking a small fee from transactions completed through the AI agent. Unlike many existing AI agents, Muse is designed for mainstream consumers and does not require extensive technical expertise, as mentioned in Yahoo Finance. Muse Steps Up Commerce Push Ahead of Q4 Muse now supports PayPal and has added integrations with major retailers, including Walmart, Best Buy, Gap, Sephora, Wayfair and American Eagle.