Veytics Intelligence
2026-09-24 · NASDAQ

Is Disney's New Price Hike a Genius Move, or Did It Go Too Far This Time?

Key Points Disney is increasing prices for its Disney+ and Hulu subscriptions by 4% to 13%. Disney+ and Hulu are now the most expensive traditional streaming services, just passing Netflix and HBO Max. With Disney shares off slightly over the past year, Disney's strong retention rates should deliver record profitability. 10 stocks we like better than Walt Disney › Well, that didn't take long. The first streaming service price hike of the fall season is here. Disney (NYSE: DIS) made its flagship online video subscriptions a little more expensive on Wednesday. You'll pay up to 13% more for your Disney+ and Hulu plans, especially if you're on one of the ad-free plans. It will now cost you $21.

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